6 Tips for Dealing with Negative Reviews
The internet is great. It helps you promote your business and reach people in your community and around the globe. It lets your customers share your business with their friends and family. Your clients...
Category: Marketing
What is a Micro-Moment?
How many times have you pulled out your phone to decide where to eat or to make a quick purchase? If you’re doing it, you can bet your customers are doing it, too. Google...
12 Tips for Promoting Your Small Business During the Holidays
Preparation is the key to success. The earlier you start preparing for the holiday shopping season, the more successful the season will be for your small business. Some consumers might get a little annoyed...
What’s a Buyer Persona?
A buyer persona is a fictional and generalized representation of your ideal customer. You’ll use market research and information about your existing customers to build a persona. Why do you need a buyer persona?...
SWOT Analysis: What are My Opportunities & Threats?
A SWOT (strengths, weaknesses, opportunities, and threats) analysis is a valuable tool when developing your marketing strategy. As part of your SWOT analysis, identify any opportunities your company can take advantage of and any...
Are You Emailing Customers? Make Sure to Protect Their Information
Disclaimer: I am not an attorney, so please do not consider anything written here to be legal advice. For any questions regarding privacy laws or anti-spam laws, please contact an attorney. Raise your hand...
Here’s Everything You Need to Know about Micro-Influencers
Influencer marketing has become a popular way to promote a business. It simply involves building relationships with influential people, who then promote your brand to their followers on social media, their blog, on in...
11 Tips for Promoting Your Business through Pinterest
I know what you’re thinking, “I don’t have time to manage another social media account for my company.” Well, Pinterest isn’t really a social media network – it’s a hybrid search engine/social media network....
39 Questions to Ask During a SWOT Analysis
Are you trying to do a SWOT (strengths, weaknesses, opportunities, and threats) analysis for your company, but have no idea where to start? Ask yourself these 39 questions, and your SWOT will be done...
Why Do I Need a SWOT Analysis?
We’ve talked a lot about SWOT analyses. A SWOT analysis doesn’t have to cost a lot (or anything at all), but it helps you identify the internal and external factors that can affect your...