8 Tips for Growing Your Online Business
You’ve decided to start an e-commerce store, and you’ve even had a few customers – Great! That’s a wonderful place to start. But, you have a lot of competition online, so you don’t want...
Category: Marketing
5 Tips for Promoting Your Small Business through Networking Events
People like to do business with people they trust. The best way to get someone to trust you is to get to know them and build a long-term relationship with them, which you can...
What are Google Posts?
Google Posts are an easy way to share relevant and fresh content directly with people searching for you on Google. These pieces of content are already optimized to rank highly on search engine results...
7 Tips for Creating an Effective Marketing Calendar
For your marketing efforts to be effective, you have to plan, stay organized, and be consistent. All of which can be achieved with the help of a marketing calendar. Creating a marketing calendar helps...
How to Maximize Online Reviews
Buyers tend to trust online reviews as much as they trust recommendations from their friends and family. So, they’re a highly useful word-of-mouth marketing tool. Shoppers often don’t look at reviews to see if...
What’s in a Marketing Kit?
A marketing kit encourages potential customers to buy from you by showcasing your products or services. It also shows them how you’re different from your competitors and tells them how you can solve their...
Get Great Stock Images for Free from These 12 Websites
You need great images on your website and other marketing materials to help tell your story. You can try to create your own imagery, but that can take a lot of time and equipment....
5 Ways to Maximize Word-of-Mouth Marketing
Word-of-mouth marketing is one of the most cost-effective marketing strategies – it’s practically free! All you need is a happy customer to share their story with other consumers. Potential shoppers will hear about your...
How to Take Advantage of Google My Business
Sometimes it can feel like you can’t control how your brand is presented online, especially if you own a brick-and-mortar company. People can and will say whatever they want about your business, and you...
What is Local Marketing?
Local marketing is a strategy that targets the community surrounding your store or restaurant’s physical location. Since people like to shop and eat near their homes, your marketing efforts should focus on driving people...