How to Boost Customer Retention
It costs between five and seven times more to attract a new client than to keep an existing one. And retaining customers helps you better predict your sales because you have an idea of...
Category: Marketing
Small Business Saturday
Small Business Saturday (SBS) takes place the Saturday after Thanksgiving each year and encourages people throughout the U.S. to support small, local businesses. It’s become one of the biggest shopping days of the year....
Is Every Door Direct Mail Right for Me?
USPS Every Door Direct Mail® (EDDM) is an easy and cheap way to get the word out about your business. If you regularly send direct mailings to your community, then EDDM® might be a...
4 Ways to Turn Customers into Brand Advocates
Consumers often trust their peers’ opinions more than what you say about your own brand. You can use this to your advantage by turning your repeat customers into brand advocates. Brand advocates are loyal shoppers who share your company with...
6 Steps to Setting Up an Affiliate Marketing Program
As a new business, it can be hard to generate new sales leads. Affiliate marketing can help. When you set up an affiliate marketing program, you’ll pay someone a small commission every time they...
Are You on Instagram? 5 Reasons You Should Be [Infographic]
When you’re planning your social media marketing strategy, don’t forget about Instagram. If your small business doesn’t have an Instagram presence, consider these five reasons you should sign up today. 1. Your customers are...
4 Ways to Use Facebook Live in Your Small Business [Infographic]
When your customers visit your Facebook page, they want to see unique content. Live videos are a great way to provide that. Since Facebook currently gives priority to live videos in newsfeeds, your followers...
12 Great Giveaway Ideas for Your Next Contest
An easy and fun way to promote your business is to host contests and giveaways on your social media accounts. Just make sure you have a great prize. Here are 12 giveaway ideas to...
How to Create a Logo
A logo is a visual representation of your brand and is included in all your marketing materials. A strong logo can help build customer loyalty and brand identity. Keep reading to learn how to...
5 Tips for Attracting New Customers
Your customer base keeps your small business surviving and thriving. While it’s essential to keep your existing shoppers happy, so they keep coming back, it’s also crucial that you continue to draw in new...