Your Small Business Resource
A SWOT analysis is a key part of the situational analysis in your marketing plan and helps you develop marketing strategies. A SWOT analysis is a collection of information about internal factors (your company’s...
The marketing mix describes the choices your business makes during the process of bringing a new product to market. The primary elements that define your marketing mix are the four P’s: Product, Price, Promotion,...
Before you start writing your business plan, take some time to conduct market research. Market research provides relevant data to solve any marketing problems and determine your business idea’s potential. There are some marketing...
Influencer marketing involves using people with large and organic audiences to share your products. An influencer is someone who affects the actions and behaviors of their audiences through blog posts and social media content....
Your marketing plan is one of the biggest pieces of your business plan. Your marketing plan puts you in the minds of your customers, so you can take action toward delivering your product or...
Having customer feedback and knowing what customers really think about your products or services are vital to improving your business to satisfy and retain customers. You’re too close to your business, so you may...
Social media marketing is simply using social media sites, like Facebook, Instagram, Twitter, Reddit, and YouTube, to bring traffic to your company. There are 1.87 billion active users on social media each month. Your...
Loyal customers are easier to sell to than new customers. The probability of selling to an existing customer is 60-70%, but the probability of selling to a prospective customer is only 5-20%. It also...
The typical person checks their email 74 times a day – three times as often as they check their social media accounts or messaging apps. Doesn’t it make sense to use email to reach...
Promoting your business is essential for attracting new customers, increasing sales, and enhancing your company’s reputation. There are a lot of ways to publicize your business, so it can be overwhelming to choose what’s...